Last updated on September 11, 2026.

Introduction

The Health Insurance Helpers and our affiliated companies deliver content to you via our Website and email. Beyond content delivery, we operate a marketing and data business. In this role, we gather information about individual consumers, which we collect, share with partners, and sell. This information helps advertisers reach their intended audiences through online advertising, mobile apps, email campaigns, telephone marketing, and other promotional channels. We also provide cross-context behavioral advertising services that track activity across different sites and apps.

This privacy policy tells you about the personal information we gather when you use The Health Insurance Helpers—both what we collect directly and what you give us—and how we collect, use, keep, and share it. For more about our website itself, check out our terms of service.

We ask that you carefully read through this policy to gain a clear understanding of our policies and practices related to your personal information. If you’re uncomfortable with our policies and practices, please avoid using our website or subscribing to our email list. Your access to or use of this website, or your interaction with our other services, signifies agreement with this privacy policy.

Applicability And Third-Party Websites And Services:

When clicking on links to other websites from The Health Insurance Helpers, you acknowledge that you are leaving our site and entering a separate digital space with its own privacy policies. We urge you to be mindful and protect your information. We encourage you to review the privacy policies of any websites you access through links from The Health Insurance Helpers.

Methods Of Personal Information Collection:

Through this website, we gather information you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted on an inquiry form. The information you provide may be combined with additional data obtained from affiliates and marketing or advertising partners, along with other third-party data providers. Some of these providers are entities that have obtained your personal information from their own services. We also automatically collect certain information using cookies and other tracking technologies to support analytics and advertising. See below for more information.

Categories of Data We Collect:

“Personal information” means any information processed by the Company, regardless of medium, that identifies, relates to, describes, or is reasonably capable of being associated with a specific consumer or household, either directly or indirectly.

Subscription to the The Health Insurance Helpers requires the submission of certain personal information, such as your name, date of birth, street address, e-mail address, and phone number. We also collect information via cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing patterns, and click-through interactions. We may obtain additional advertising-related information from data brokers or public databases, including demographic data, interests, prior locations, or purchase history. Information about your privacy rights is provided below.

California law mandates disclosure of the types of personal information collected during the last year. Accordingly, in the past twelve (12) months, we have collected identifiers; personal information categories listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)); protected characteristics under California or U.S. federal law; internet or similar network activity information; commercial information; professional or employment-related information; imprecise geolocation data; and inferences derived from other personal information. This information is sold and shared with our affiliated companies and third-party partners for marketing and advertising purposes. You have the right to opt out of such sale or sharing at any time by visiting here or calling (855) 557-8292.

Sensitive Data and Privacy Protections

We do not directly collect Sensitive Personal Information, which includes data relating to race or ethnicity, religion, precise geolocation, LGBTQ+ identity, health conditions, financial account information, or citizenship status. However, we may indirectly receive information through automated technologies such as cookies that track visits to certain web pages, potentially indicating interest in sensitive subject areas. For instance, engagement with content related to specific ethnic groups or medical topics may suggest such interests. These inferences are not made by us but may be drawn by affiliated companies or third parties with whom information is shared. If state or local law requires consent to process Sensitive Personal Information, our affiliates will not make sensitive inferences. We do not collect or use personal information concerning children under 18.

How We Use the Data We Collect

The information we collect about you is used to ensure that your requested newsletters will land in your inbox. We will also provide content or marketing messages through email or by other channels. We also share personal information with trusted partners who may send you relevant marketing messages (but you can easily opt-out here). These uses of data might be considered cross context behavioral advertising in some cases.

Personal Information Disclosures

We sell or share personal information with companies who pay us and with our affiliated companies for use in marketing, including cross context behavioral advertising. We also share personal information with contracted service providers, for advertising, web hosting, fraud detection, analytics, information security, or similar services. When we share data, we put contracts in place with the recipients of our data to ensure appropriate data security measures and compliance with laws. We also share personal information where we are required by law (for example, in response to a warrant or court order), or to protect the health, safety, or rights of any person.

We may disclose personal information to appropriate authorities or third parties where required by law or legal process, including disclosures to law enforcement, courts, regulators, or governmental bodies, as well as to protect the rights, freedoms, or safety of individuals or to enforce our contractual terms, including collection-related matters. Personal information may also be transferred to a successor or purchaser as part of a business sale, merger, bankruptcy, liquidation, or similar proceeding.

Personal information may be shared with third parties where you have consented to such sharing, including for purposes presented to you when you submit the information or set out in this privacy policy.

Targeted Ads, Sharing and Analytics

We share personal information obtained through this website with other companies (“third parties”) who show you online advertisements on this or other sites, and also use personal information for analytics and reporting purposes concerning those advertisements. These companies use cookies, pixels, and similar technologies to collect information about the web pages you visit and the advertisements you view or click, and may combine this with personal information from other sources (including data brokers) and share it with other third parties for the same purposes (also known as “cross-context behavioral advertising”). We (and our partners) collect your IP address, date and time of your visit to the website, or of actions you take here, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with personal information from other sources and used to deliver advertising from us or from other companies through email, on apps, websites, social media sites, or by other channels. We also use personal information to analyze how you interact with this site and its advertisements so we can continue to improve your experience.

Cookies And Similar Technology

We use cookies, pixels, and related technologies to operate this site, to improve your user experience, to provide personalized content and advertisements, and to monitor marketing campaigns or engagement with relationship communications. Cookies are small data files that our server adds to your browser, which are used to recognize you when you visit certain websites. We use cookies for several purposes: for operation of the website, for analytics and tracking, and for advertising purposes. You can customize cookie settings in your browser settings to limit some or all cookies. You can also delete (clear) the cookies on your browser at any time. Note that if you use a “do not track” setting, this may result in an “opt-out cookie” being set on your browser to block other cookies or data collection.

In particular, we use the following tools for automated data collection:

  • Browser cookies, which are small files placed on the hard drive of your computer. You can refuse cookies by adjusting your browser settings, though doing so may make it harder to access certain parts of our website.
  • Flash Cookies, which are local stored objects that assess and store how you navigate on your website, and your preferences for your website experiences. Flash settings can be managed as described on Adobe’s Flash cookies page.
  • Web Beacons / Tags / Pixels which are parts of our website, newsletter, and affiliated sites that use small electronic files known as clear gifs, single-pixel gifs, or web beacons to assess the popularity of our content, count visitors to a page, tell us how many people have read an email, assess the integrity of our systems and servicers, or otherwise give us statistics on our website and newsletters.

Global Privacy Control (GPC) & Do Not Track

We honor Global Privacy Control (“GPC”) signals and other universal opt-out signals as valid opt-out requests for the sale and sharing of personal information. Upon detecting such a signal from your browser or device, we will process the opt-out automatically on your behalf. We do not seek to monitor every website you visit online. As described above, you may manage or remove certain cookies at any time through your browser settings. If you choose to opt out or enable a browser-based “Do Not Track” signal, including the GPC, an opt-out cookie will be placed on your browser to limit certain data collection activities. If that opt-out cookie is removed or your GPC settings are changed, automated data collection may resume.

Exercise Your Privacy Rights

You have rights with respect to your personal information (including any sensitive personal information), including: (1) to know what data we collect and how we use it–this policy is intended to tell you that, (2) to obtain a copy of the personal information we have collected about you, (3) to tell us not to share your information with third parties, (4) to have information deleted, or (5) to make other requests. You may exercise your rights at any time at this page, or by calling (855) 557-8292. If you still have questions or concerns after you have made a request, you can contact us using the contact information below. If we cannot resolve your issue, you may also be able to contact a local privacy authority in your state, if applicable.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

You don’t need to create an account to make a data rights request, and the information you provide when making a request will only be used to confirm that you have the authority to make such a request. However, to respond to your rights request we need to verify that you have the authority to make such a request by confirming the information requested relates to you. To do this, your request must provide enough information for us to confirm that you are the person whose information we have collected, or an authorized representative of that person; and make your request with enough detail for us to know what you are asking for and respond. We aim to respond to all verifiable requests within 45 days. If additional time is needed, we will inform you in writing within the initial 45-day period, explaining the reason and anticipated timeline, not to exceed an additional 45 days.

If your request is denied in accordance with applicable law and you wish to challenge that decision, or if you have questions or concerns about our privacy practices, you may reach out to us using the contact details provided below. Depending on your location, you may also have the right to contact a relevant privacy authority. We do not treat individuals differently for exercising their data protection rights.

Personal Information Relating to Children

Our website is only for use by people who are 18 or older. We do not knowingly accept personal information from anyone under the age of 18, and we will remove any such personal information if we become aware that it is present in our systems.

How We Protect Data

Our information security program includes technical, organizational, and physical security measures to protect personal information from exposure or harm. We have policies and procedures, employee training, and automated monitoring. We also audit our practices regularly to ensure consistency and adapt to evolving risks.

How Long We Keep Your Information

Personal information is kept for as long as needed to carry out the purposes described in this privacy policy, or as required or permitted by law. We periodically review the personal information we hold and delete or anonymize data that is no longer necessary.

Updates To This Privacy Policy

We reserve the right to change or update this Privacy Policy at any time and without advance notice. The updated policy will be applicable from the “effective date.” You should occasionally review this Policy to stay updated on how we may collect, use, and share personal information.

United States-Based Website

Our business and this website are based in the United States. This website is for use only by users in the U.S. When you visit this website, your personal information will be processed and stored in the United States, under applicable U.S. laws.

Contact Information

For more information or for any issues, please email us at [email protected] or 4023 Kennett Pike Wilmington, DE 19807 (Box 813).